WHAT IS MEBB?
MEBB is an industry-integrated flagship program designed to develop next-generation Brand Managers who understand not only how brands communicate, but how businesses are built, positioned, managed, and grown.
We integrated 12 core program areas delivered across eight comprehensive modules, moving students from entrepreneurial thinking and brand strategy into creative tools, technology, marketing, sales, and commercial execution.
WHY
MEBB?
Conventional education creates isolated skill sets marketing teaches marketing, design teaches design, but a real business operates across all functions simultaneously. MEBB connects the entire business journey.
The 50/50 Model: The program is divided equally into learning and live fire. The first 3 months comprise 78 learning sessions featuring real brand stories and frameworks, while the next 3 months comprise 78 live execution sessions.
The brand becomes the classroom, exposing students to real briefs, real deadlines, real market feedback, and daily field missions.
Learning Experience
- Live Interactive Classes
- Real Business Projects
- Business Simulations
- Guest Expert Sessions
- Networking Events
- Startup Bootcamp
Inside the Program
WHO IS THIS COURSE FOR ?
Ambitious individuals looking to build careers as modern Brand Managers, founders, or business leaders.
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Entrepreneur / Founder
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Brand Manager
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Business Development & Growth Professional
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Marketing & Digital Business Professional
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Creative Strategist
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E-Commerce Entrepreneur
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Product / Startup Founder
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Family Business Successor
WHY
YOU LEARN ?
Identity, purpose, courage, and resilience to think and decide like a founder.
Research, consumer psychology, UVP, naming, and storytelling to spot real problems.
DNA, archetypes, positioning, and market intelligence to build meaningful brands.
Design, colour, typography, commercial graphics, VFX, and 3D product design.
Software, content systems, e-commerce, and AI foundations.
Campaign craft, sales psychology, business filmmaking, and post-production.
Negotiation, P&L, unit economics, valuation, IP, and operations.
AI tools, applied production, fundraising, and pitching.
INVENT
Live Brand Building Expansion
LAUNCH
Launching real market experience
MANAGEMENT
Become a curated Brand Manager with 250+ aligned brands
Develops cross-functional intelligence, allowing graduates to understand, question, brief, and coordinate specialists across business, brand, creative, technology, marketing, sales, and commercial growth.
Replaces notebook learning with the Field Workbook, documenting research, strategy, and execution records as professional evidence.
Delivers practical exposure through daily structured blocks: Brand Stories, Subjects of the Day, Studio Activities, Founder Journals, and Daily Missions.
Placement support with our allied brands as a brand manager with all the required skills to build, market and scale a brand.
FAQ
What is a Brand Manager according to ASB?
A Brand Manager is a professional responsible for understanding the business behind the brand and coordinating the strategy, people, and execution required to move that brand forward.
How is the 6-month program structured?
It runs across 6 months divided into 78 learning sessions (building foundational business and brand thinking) followed by 78 execution sessions (working on live market projects and briefs). With a networking session mid program.
What do students walk away with upon graduation?
Students graduate with real brand-building experience, a professional portfolio, real-market exposure, business-building opportunities, and multidisciplinary capabilities spanning business, creative, digital, marketing and sales. Through MEBB’s industry exposure and P³N – Pitch, Present, Placement & Network, students get opportunities to present their work to 25+ Brand Managers and industry leaders and build connections with the industry.
Learning Experience
- Live Interactive Classes
- Real Business Projects
- Business Simulations
- Guest Expert Sessions
- Networking Events
- Startup Bootcamp
Inside the Program
Business Builder Toolkit
Student Transformation
Download Program Brochure
Get detailed information about course curriculum, modules, faculty, and more.
Our Partners
Our Industry Partners
